To promote design culture through a series of open calls on targeted topics, encouraging free and original interpretation, beyond schemes and market requirements. The main objective of the calls is open and constructive discussion on design approach.
The 'standardization of taste and demand generated by social media and standardized research databases has caused stagnation in the design industry. This has led many companies, designers and cultural figures in the industry to confine themselves to a comfort zone that promotes neither evolution nor design culture.
Our intent is to engage contemopreneurs in analyzing and challenging contemporary approaches to design, reevaluating and bringing back to the center the cultural value inherent in the creative process. We wish to stimulate critical thinking and confrontation free of patterns, thus opening up new avenues of exploration and discovery in the world of design.
Blades
Cutter blades are normally associated with cutting and precision tools. Used as lancets beyond an aesthetic experiment it also becomes a symbol for the 'exploration of new languages that we can incorporate into our everyday objects.
Brushes
A combination of ashtray and brush where the bristles provide stable support for cigarettes. The bristles with their characteristics satisfy a practical need by adding curiosity in the intention
Zip - Ties
Designed to join, secure and bind cables and pipes, this hanger reinvents itself through new forms and uses. Modified in shape, it retains its original nature, opening up the possibility for new uses